Category: Professional
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Why I’m Not Leaving LastPass. Yet.
Originally published as a Twitter thread: I, for one, am not leaving #LastPass. Yet. Privacy & security are too complex to manage without tools, and the zero knowledge architecture of this one has long been its most foundational feature, validated by @SGgrc & others. As long as tradeoffs between secrecy & convenience must be made,…
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Is WordPress Still the Right Answer?
Since the day I first discovered WordPress (also the day I set up my first site), it’s been the right answer to so many questions my clients ask me: How can my business become more visible online? WordPress. How do I organize and manage my content marketing efforts? WordPress. How do I help people find…
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Why Breaking Up With Slack Is The Wrong Idea
It seems that the latest fad is to pick on Slack. First, there was this tweet: Slack is amazing it totally replaced my e-mail inbox!!!! *secretly now has 95 separate inboxes* — Cabel Sasser (@cabel) February 27, 2016 Then Samuel Hulick wrote his Dear John letter. And more recently, @dharmesh painted a target on Slack’s multiple…
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Rebranding Epiphany
It looks like we’re not the only ones moving away from the Epiphany Marketing name. From now on, Infor’s Epiphany Marketing Software will be known by a new moniker: Omni-channel Campaign Management. Why does this matter? For many years, our small business marketing firm, Grow The Dream, operated under the name Epiphany Marketing, LLC. From 1999 on, we…
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Yoast SEO Removed 301 Redirects
Yesterday, I ran a variety of WordPress updates on a client’s site without giving them much thought. One of them, Yoast’s SEO for WordPress, is a trusty, reliable plugin that provides great functionality. It’s so trustworthy that I almost always apply the updates without even checking to see what’s new. It just so happened that…
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The Modern Musician Show
Recently, I was asked to be part of the Modern Musician Show with Colin Thomson. Colin is doing a fantastic job with this new podcast, which is devoted to musicians who are working to make music more of a profession than just a hobby that occasionally makes money. Today’s environment for musicians is simultaneously tougher…
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Google’s Mobile-Friendly Algorithm Change
Audiences I’ve been in front of as a conference speaker over the last several years will attest at just how much I’m a believer in responsive, mobile-friendly web design. I’ve been pounding that drum from the stage, in our smaller workshops for business owners, and in every other medium I can get my hands on…
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Notepad++ Tribute to Charlie Hebdo
Today I was working in my favorite code/text editor for Windows, when I got an update notification. After the auto-updater completed, the following message appeared—one character at a time as if someone were punching the keys on my keyboard. Classy. Unexpected. Well said. #JeSuisCharlie
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Epiphany Marketing on Faith Life Now
Epiphany Marketing got a little attention thanks to Gary & Drenda Keesee from Faith Life Now. I was privileged to have the opportunity to join Gary & Drenda for an episode of their television broadcast so we could talk about business. We talked mostly about the overwhelming opportunity in today’s economy. Anyone hoping to start…
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The Machine That Goes “Bing!”
And now for something completely different: In a bizarre move, Microsoft does something brilliant. At first I thought, “Well… they grabbed a 4-letter domain name that’s easy to remember… they couldn’t possibly have intended to connect it to the Monty Python sketch…” That was when I first started seeing the bing.com commercials about the tangential…